DO YOU KNOW WHAT MAKES A PERSON PERSUASIVE?
TAKE THIS TEST TO FIND OUT.

1.     TO CONVINCE OTHERS YOU ARE CREDIBLE AND TRUSTWORTHY:
A.   Cite statistics
B.   Share an anecdote
C.   Use a combination of statistics and anecdote

2.     LEE IACOCCA HAS BEEN NAMED THE SALESPERSON OF THE CENTURY. WHICH OF THESE SENTENCES BELONGS TO THIS PERSUASION-MEISTER:
A.  ” It is imperative for us to unite, to grit our teeth, to aspire to new heights.”
B.   “For in the dew of little things, the heart finds its morning and is refreshed.”
C.   “It’s a leader’s job to bring the bad news, to get people to believe things they don’t want to believe, and then to go out and do things they don’t want to do.”

3.     A PERSUASIVE LEADER:
A.   Listens as much as he or she talks
B.   Tells it like it is
C.    Enjoys the use of power

4.     YOU’LL FIND EFFECTIVE PERSUADERS:
A.   Using little words
B.   Relying on current buzzwords
C.  Teaching their followers via “sesquipedalian” words (literally: one and a
half feet long)

5.     PARALLELISM (THE DELIBERATE REPETITION OF WORDS OR PHRASES):
A.   Is annoying to listeners/readers
B.   Creates a monotonous impression
C.   Is an effective persuasion-tool

6.     “CHIASMUS” REFERS TO:
A.   A style of footnoting references
B.   An expression that uses a word(s) from the first half of the sentence in a new
way, in the second half of the same sentence
C.   A literary device used by scholars